Black Label Live
Tours & Experiences
HBCU Independent Artist Music Showcase Tour
10 cities. 10 classics. One national stage.
Independent artists perform live at the nation's biggest HBCU football classics, backed by full production, brand activation and content capture.
View experience →Launching 2026NFL Fan Experience Tour
Gameday, elevated.
Premium tailgate lounges, live music and Black Label hospitality outside the biggest NFL stadiums in the country — turning gameday into an all-day experience.
View experience →Launching 2026MLB Fan Experience Tour
Summer nights, ballpark energy.
A summer-long ballpark series pairing live entertainment with premium Black Label cocktail experiences across major league markets.
View experience →Year-RoundBlack Label Concert Series
Intimate rooms. Legendary nights.
A curated venue series spotlighting rising and established artists in premium intimate rooms, produced end-to-end by Black Label Live.
View experience →In DevelopmentBlack Label Festival Tour
Multi-stage. Multi-city. Full culture.
Large-scale outdoor festivals blending music, food, art and spirits culture into a flagship multi-day Black Label experience.
View experience →OngoingBlack Label Community Tour
Give back where the culture lives.
Neighborhood-level events, scholarships and small-business showcases that reinvest tour revenue directly into the communities that support the brand.
View experience →Invite OnlyBlack Label Celebrity Experience
The choice of legends.
Invite-only celebrity dinners, red carpets and private tastings that connect talent, partners and press around the Black Label brand.
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