Powered by Black Label Spirits Co.
The Independent Artist Showcase Tour
Ten legendary HBCU football classics. One national stage. Real crowds, real industry, real career momentum for independent artists.
Every Stage. Every City. Every Impression. — Your Brand. Our Movement.
2026 Schedule
Tour Dates
For Artists
Performance Packages
Every selected artist gets custom merch, professional promo, tour credentials, press photos and a feature on this site — plus the stage.
Copper
$3,500
3 show dates
Start building your regional and national audience.
- Performance at tour showcase events
- 100 custom artist tees + 100 postcards
- Featured on the official tour website
- Professional performance photos
- Merch sales + meet & greet access
Silver
$5,000
5 show dates
Expand your visibility and professional brand.
- Everything in Copper
- Priority performance time slot
- Artist spotlight + interview opportunity
- Press release inclusion
- VIP artist hospitality access
Gold
$6,500
7 show dates
Greater exposure and real industry connections.
- Everything in Silver
- Featured performer status + extended set
- Radio & podcast interviews
- Custom artist banner + ad campaign
- VIP networking reception & backstage access
Platinum
$10,000
10 show dates
Official headlining artist package for major launches.
- Everything in Gold
- Headliner recognition + premier slot
- Produced promo commercial & PR support
- TV, streaming and radio promotion
- 180-day access to everything
Now Spinning
Tour Playlist
Featured independent artists rotate each tour stop.
On The Road
Photo Gallery
Partnership
Investors & Sponsors
10
Major classics
8
Markets nationwide
500K+
Live attendance reach
180
Days of activation
Where premium brands travel together
Black Label Spirits Company powers the tour with a mobile fleet, national event presence and a partnership program built on exposure that moves. Sponsors reach HBCU crowds, tailgates, red carpets and digital audiences across every market on the route.
Beyond the classics, partners activate at NFL tailgates, MLB promotions, festivals, Juneteenth celebrations, business expos and celebrity charity events.
- Strategic Partnerships
- Mobile Brand Exposure
- Mutual Growth & Success
- Community Impact
- National Reach
- Unlimited Exposure
Ready to Take The Stage?
Artist slots, sponsorships and investor packages for the 2026 season are limited. Reach out and we'll send the full media kit.